In Digital Age, Journalism Students Need Business, Entrepreneurial Skills
There’s an inevitable education shift that seems to be occurring throughout journalism schools. Journalism is no longer considered traditional, relying solely on classified ads and other advertisements for revenue in print media. When a reporter goes out, they are now launched into a story expected to complete a one-man show with a blog, podcast and even a video package. On top of all of this, reporters are also expected to handle editorial and business duties simultaneously. By understanding the fundamentals of business within journalism the said reporters will be able to make better decisions that would allow them to work independently and as a result, sustain the life of journalism as we understand it today (or maybe as we pretend to understand it).
It’s likely that while students are studying at a journalism school they will gain great skills for interviewing, writing profiles, covering triple homicides, and even soft news- fluff pieces. What they are lacking, however, is the real experience of what they will actually be required to know. Aside from the knowledge of business, reporters can be expected to understand the new media aspect of their changing field and how to apply that using entrepreneurial skills for the new model. “The students have a grasp on the rapid change in the market and that’s helping them out. But they, like everyone else, are struggling to connect with the change and prepare themselves for the wild ride” said the founder of Craigslist, Craig Newmark.
While Oregon State University doesn’t have a journalism school or program, the students who will go on to be prominent reporters are becoming deeply prepared for the new world of journalism. Students who are pursuing journalistic goals are often majoring in Liberal Studies with an option in New Media that gives them the hands-on knowledge of working and juggling with the new technology and equipment, as well as classes directed towards the book knowledge of media law, business and ethics.
Vin Crosbie, a professor at Syracuse University, doesn’t believe that one class will transform the journalism students and give them the necessary skills. “I don’t like the idea of a j-school dickering around with entrepreneurial efforts unless the school has first given its students a thorough foundation in how, where, when, and why the business of new media differs from that of traditional media.” At OSU, there are entire classes taught on this subject. Crosbie goes on to explain that he spends a week teaching his students general theories of new media…one week! In the New Media Communications department at OSU we spend an entire term on the general theories (NMC 101) that act as the foundation and base class before you can even set foot in the reporting classes. Maybe OSU students are more prepared for a job in the journalism field than I originally thought…
